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Catherine was on the ball, literally, with this one. While I was sleeping away my day at work I totally snoozed on what was going down in “re-branding” world. The design world was crumbling below our little feet and in front of our designer frame glasses.

“Xerox Corp. unveiled a new logo Monday intended to scuttle its old image as a photocopier manufacturer and highlight its software, color printers and other technologically updated products.

“There has been a perception gap in the marketplace,” said Richard Wergan, vice president of worldwide brand marketing and advertising at the Norwalk-based office equipment manufacturer. “Xerox is still perceived incorrectly as a copier company. We do not make copiers.”

MSNBC

Old, Landor

Old old, Chermayeff

New

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