word spacing

I generally assume that serif typefaces are feminine, sans are masculine, but what exactly is a slab serif? I think they are a bit androgynous and because of that I tend to find them intriguing yet often a bit standoffish. But looking at Archer, a new face from HFJ, I just can’t decide. I feel like maybe it’s largely feminine but maybe it likes to work on cars. Whatever it is I might have a crush on it.

Archer, Hoefler & Frere-Jones