Finally the music industry acknowledges what we’ve been saying for years, most music these days is recycled garbage.
The Ultimate ‘Green’ Album Package Sprouts Wildflowers! Universal Music Enterprises Teams With Wal-Mart for Special Album Packaging
The insert in more than 20 Universal Music Group (UMG) titles available now at Wal-Mart as a part of Wal-Mart’s “Earth Month” promotion is so earth-friendly that, when properly planted, the special seed paper will actually bloom into wildflowers. From the uniquely organic insert to environmentally sustainable packaging for new albums from Sheryl Crow, Mariah Carey, Janet Jackson, Counting Crows, and the effort is further proof that green is growing fast in the music industry. All of the albums from Universal Music Enterprises (UMe), the U.S. catalog and special markets entity for UMG, will be offered in the new REPAK(R) CD package, an all paperboard option containing third-party certified, renewable recycled board and recyclable paper. The REPAK’s design features a unique recessed cavity to hold the disc snugly and safely in place, completely eliminating the need for a plastic hub or tray. It is part of the greenchoice(TM) Environmental Solutions program from Shorewood Packaging, a business of International Paper. For the previously released compilation albums, the new packaging will replace the jewel box version of each title. Those albums (see list below) will also include the wildflower insert offering three free digital downloads from a select number of UMe catalog tracks.
Interesting. Well the Janet Jackson cd packaging is currently printed with metallic ink. It would be great fun if they continue doing that, using toxic ink on recyclable packaging. Who knows, maybe they’ll even print with soy ink. Probably not. Too bad the packaging will go away but the cd itself will stick around for at least 100 years. I remember back in the day they used to make cardboard/plastic records that you got for free on cereal boxes and free with other products. I’m probably the only one that remembers that. They always sounded like crap, especially since they were always bent and wouldn’t stay flat on the record player. But it was a cool concept.
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